The color and lifestyle concept brings together eight color groups with inspirational photographs, trend-conscious color options and suggested combinations all displayed in such a way as to lend a genuine design touch. The color palette has been designed in such a way that the result is always a balanced composition with light hues for tranquility and calm, bright and intense colors for mysticism and personality and dark colors for warmth and security.
Each of the eight color groups, ranging from greens and blues to oranges and yellows, has a palette of 40 shades and for each group the company has created a dedicated brochure incorporating all the shades, as well as photos and color combinations. By using these brochures and combining them, users can easily compose surprising and very personal results. The system has been designed to be both easy to use and to explain to customers featuring two basic structures of color composition.
There is a vertical color line featuring off whites, fine pastels, accent colors and dark colors all with the same color base and belonging to one color family. This works alongside a horizontal color line comprised of shades from all eight color groups which all have the same brightness, color value, intensity or grayness.
Using this system customers can make a personal choice sticking to the vertical line for a safe and soothing color choice, choosing the horizontals for a more vibrant look or combining the two to end up with a combination in perfect balance whether they are seeking a traditional, modern or design-oriented effect.
Another key tool in the concept is the inspiration book, a high-quality book which shows the complete palette of the eight color groups. It not only features color samples but it will also show the customer what the color stands for. Tranquility, calm, nature or vibrant are just some samples of effects you can accomplish by using a specific color. To give it a more practical feeling we integrated real pictures and suggested color combinations
There is also the color brochure: For those who want to compare the colors at home, discuss their decisions with family and friends or want to match them with existing accessories, we created the color brochure – a take away brochure featuring the complete color pallet. With the color and lifestyle concept, we aim to become a one-stop shop for someone who wants to make his ideas a reality.
“whether if you want complete chaos or absolute tranquillity, everything is possible with colors” - Mary Fontaine, designer and advisor in color use