Environmental Awareness

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Environmental Awareness

Throughout the world, we see an increasing awareness towards sustainability. This topic is more and more influencing the buying behavior of consumers and also the way corporations run their businesses. In line with these trends, we see an increasing demand for paint concepts that give a positive contribution towards a more sustainable environment. 

In Europe, we even see that different laws have been implemented to ensure a more sustainable living. For example, there are guidelines specific for coatings which indicates the quantities of particular materials to be used (percentage level). 

Besides the legislations part in Europe, we also see more and more strict building specifications that promotes a total “green” concept. This means that not only building materials should meet ecological standards, but also the techniques used in the construction phase and the location of the buildings should also meet such standards. Inline with the above standards, we now see different independent organizations such as LEED, Green Seal and MPI that puts restrictions on the level of toxic materials used in paints.